Geography of Retailing- The Heartla
This month we look at the very center of the country, a largely rural, seven-state region served north to south by Interstates 29 and 35. For the purposes of brevity, we'll call it the Heartland.
Population and demographics
All of the states in the Heartland, for at least the past 15 years, have been growing more slowly than the country as a whole; in fact, North Dakota recently was actually declining in population. The aggregate population of these enormous states is just less than that of the New York City metro area.