German Maestro Bringing Dealers to KnowledgeFest
How important is MERA's KnowledgeFest to German Maestro? The company has purchased several passes to this year's event, which it plans to distribute them, free of charge, to some authorized German Maestro retailers and then other qualified retailers.
German Maestro's Ray Windsor announced the move in a letter to retailers this week, which was also released to the media. In the letter, titled "A Case For KnowledgeFest," Windsor argued that the program is part of German Maestro's commitment to the brick & mortar installing specialty retailer.
"KnowledgeFest will help you be a better planner," Windsor wrote. "KnowledgeFest will help you to better execute your plan."