German Maestro to Kick Off "Ask Me" Program
German Maestro said this week that it will kick off a new retail initiative, which it calls "Ask Me," at International CES. The purpose of the program, the company said, is to "authorize the sales person to educate (sell) the consumer about sound quality and how it is achieved."
"We all know that it is, on occasion, difficult for a sales person to introduce a new brand to a consumer," German Maestro USA President Ray Windsor said as part of the announcement. "That is especially true with a brand in the mid to higher price range. Toward that end we have developed a simple yet effective approach to making that discussion a little easier to engage in with a consumer.”
German Maestro will be located at Booth 2227 in the North Hall at CES.