GERS Retail Systems and Ecometry Corporation have combined to create a new organization called Escalate Retail. The new entity aims to add the merchandise planning and execution focus of GERS with the front-office customer-interaction and loyalty experience of Ecometry to improve retailer profitability.
Golden Gate Capital funded the deal, which places Escalate’s headquarters in San Diego and Delray Beach, and appoints Stewart Bloom and Michael Larkin of GERS as CEO and CFO respectively, while positioning Ecometry’s John Marrah as president.
Bloom says, “The synergies created by merging GERS and Ecometry into a significant new entity, Escalate Retail, have immediate benefit to our current customers and create a compelling new option for retailers who are looking for a unique technology partner to help with their business growth agenda.”
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