GE Appliances’ Café Matte Collection Aims at the Mass-Premium Appliance Buyer
The GE Appliances brand portfolio has just grown, with the launch of its new Café brand Matte Collection – a line of customizable kitchen appliances in the mass-premium price range that flies in the face of traditional finishes like stainless steel to appeal to the style-driven consumer. It will eventually replace the current GE Café line, which is being phased out.
The full suite of appliances in matte black and matte white finishes includes wall ovens, ranges, cooktops, French door refrigerators, dishwashers and vent hoods. The customizable hardware options include copper – which is the signature metal for the line, brushed bronze, stainless steel and brushed black.