Get Customers in the Door by Offering Them a Place to Work
Let’s be honest. In 2017, any foot traffic in a retail store is good foot traffic. Even if a customer is just browsing your aisles, comparing prices to what they see online, the fact is they’re in your store, they recognize your brand, and there’s a chance they might open their wallet to make a purchase.
The struggle today for retailers (CE or otherwise) is getting people out from behind their computer screens or smartphones and into their stores.
A new strategy for attracting customers, though, comes from an unlikely source: Staples.