Get to Know Bragi, the Wildly Successful Startup that Now Has IBM’s Attention
They look like wireless earbuds. They play music and take phone calls like almost any other wireless earbuds. But Bragi’s The Dash smart earphones are the furthest thing from wireless earbuds that you’ll ever come into contact with. And now, with the announcement of their partnership with IBM, Bragi might be able to lay claim to what is truly the most portable computing system out there.
On display at IFA 2016 in Berlin this week, The Dash smart earphones aim to completely upend the way consumers interact, communicate, and collaborate, IBM and Bragi said.
The partnership formed just a few short years after CEO and founder Nikolaj Hviid launched the company on Kickstarter and raced off to an incredibly successful campaign, raising more than $3.3 million from just shy of 16,000 backers.