Get More Business from Existing Blog Posts
Here’s a scenario: You feel like you should be updating your website with more frequent blog posts (you heard it was good for SEO), so you decide to write a new one. You spend a while brainstorming ideas, then come up with a good one: “How to guarantee a successful custom home theater project.” So you or one of your team members spends three to four hours crafting a well-written, SEO-friendly article aimed at bringing in traffic from your exact target audience: homeowners in the research phase of their home theater buying process.
It all goes well, and you launch the article. You blast it out to your email list and Facebook, and Google starts picking it up. Traffic ramps up, and you’re getting tons of clicks on the great article.
But the leads don’t come.