Get the Most Out of Your Accessory Shelf
Recognize the power of brand names. By the nature of the way they are manufactured and sourced, accessories attract scores of new players to the marketplace. But from a retail standpoint, brand names that the consumer knows and trusts will generate more and steadier sales without requiring aggressive promotional pricing.
Indeed, at a recent meeting, one of our larger customers informed us that they felt importance of a recognized brand name along with the authorized Apple license on iPod accessories was important.
Recognize that the iPod phenomenon cuts across virtually every demographic. Of course young people love them, but middle age and older consumers also find them great additions to their active lifestyles and want accessories to extend their flexibility and portability.