The report focuses on the top five camera accessories: lenses, bags, flashguns, supports and dedicated camera batteries (see chart). An average of $260 is spent on accessories for each digital SLR camera, compared to just $2.38 for each digital compact camera. Digital SLR accessories accounted for more than 80 percent of total camera accessory revenue last year. That revenue is expected to hit 90 percent by 2011.
For many retailers, higher capacity memory cards have become a top seller. “Instead of the 64MB or 128MB, they’re going straight to 1GB and 2GB,” said one retailer, who runs a three-store retail chain in Michigan, Ohio and Indiana and asked to remain anonymous. He added that 4GB cards are becoming more popular among SLR users. “The customer thinks bigger is better even if they’ll never shoot enough pictures to fill that card.”
Fashionable carry cases have also become popular accessories. “And some of the interchangeable lenses have become somewhat of a quick add-on sale” for SLRs, said the sales manager. He said other popular accessories at his 42 locations are cleaning kits and USB card readers.