The online research may have helped Halpern narrow down her choices between camera types, brands and models, but she didn’t anticipate any add-ons. “I refused to spring for a memory card until I realized my camera could only take 15 pictures,” she said. “So about a week later I went back online and ordered a massive memory card.
“If I were buying it in a store,” she added, “I’d expect someone to take note of all the features I wanted.” For Halpern, that means a small camera that could handle shooting at night, equipped with a 4x zoom.
Jessica Sarber, owner of Sarber’s Camera with two California locations in Oakland and Berkley, said most customers are looking for help about what camera to buy and how to use it. “The majority of our customers buy point-and-shoot cameras,” said Sarber, who caters to an older, more affluent clientele of grandparents and new parents transitioning to digital for the first time.