gfu Predicts Key Consumer Electronics Trends Ahead of IFA 2017
As always, the big questions at the start of IFA are always “what are the key groundswell trends this year?” and what are the sweet-spot in terms of products and which areas are in decline. We asked this and more to Hans-Joachim Kamp, Chairman of the Supervisory Board at gfu Consumer & Home Electronics GmbH, the organization at the heart of iFA.
Looking at the TV category, exciting trends are the once again improved picture quality, forced by the competition of OLED with LED, UHD and HDR and the attractive designs and new solutions for the living room like ultra-flat screens, which can be hang up like wallpapers.
The ongoing increase of energy-efficiency and connectivity (driven by alliances like EEBus or Mosaiq) are key trends of home appliances. Furthermore, there are the trends of voice recognition, artificial intelligence and robots.