Attitudes: Fiorentino Sees Retail's Future
One of the more interesting announcements at CES included the combination of new products, cutting-edge technologies and innovative business strategies. But this full solution wasn’t rolled out by a leading manufacturer or highlighted on the show floor. It was delivered by a retailer striving for a new life in the consumer electronics market.
The concept is called “Retail 2.0” and it’s the brainchild of Gilbert Fiorentino, the chief executive of the Technology Products Group at Systemax, parent company of CompUSA and TigerDirect. Retail 2.0 takes proven technologies, innovations and processes of e-commerce and applies them to brick-and-mortar retailing, something Fiorentino said is sorely needed.
“Things have to be different because today’s retail experience sucks,” is pretty much how Fiorentino describes the driving motivation behind Retail 2.0.