Give Consumers Compelling Reasons
Your customers have many places to buy the same products and services that you sell. Why should they buy from you?
I’ve always found the best way to gain and keep customers, without cutting price, is to give them compelling reasons to shop my business and buy from me. I use these reasons to get them in my store, and accept and return my calls. The reasons help me close sales faster and at higher profits.
Whether it was my wholesale, retail, service business or my sales training business, I out-marketed and out-sold my competition with what I like to call “compelling resons”: