Retail Turns a Corner
Dealerscope: If there was one vendor that went above and beyond for you in '09, who was it, and exactly what was it they did to be such a great partner?
Saunders: Mitsubishi has done a good job. They're continuing to promote and bring new things to the table for us, and so has LG. But generally, there was not the support level from vendors as there had been in the past. They've pulled back this year on what they did, and we had to compensate for that. Training's still there, but not quite at the level it was. Ad dollars are a scramble, just as they always have been. At the store level, we are trying to raise attachment rates for things like HDMI cables. And we have boosted attachments considerably over the last 18 to 24 months. We've added incentives, done more training, and brought in a bigger array of product.
Maloney: Sony was very helpful to us, even though it was a tough market, with extended terms that made it easier to do business with them. In appliances, we have a good relationship with all: G.E., Frigidaire and Whirlpool, and Whirlpool went the extra mile for us this year.