Global Consumer Attitudes Examined in Latest CEA Study
CEA tells us that, “essential information for building businesses and refining global strategies” is revealed in a new study from the Consumer Electronics Association, which sheds light on consumer attitudes around the world regarding brands, product information sources and retail channels. CEA also released global consumer electronics (CE) sales in aggregate and by major product categories, groundbreaking new data collected in conjunction with GfK, a Germany-based global research firm.
The report, “International CE Ownership and Market Potential,” focuses on nine countries: Brazil, Canada, China, India, Japan, Mexico, Russia, Turkey and the United States and provides a country-by-country analysis of CE ownership, usage and intent to buy. The survey also studies media consumption and expenditures, shopping processes and the psychographic and cultural differences that influence consumers’ purchasing behaviors around the world.
The study also finds that global CE industry revenues will exceed $600 billion in 2007. In 2007, global sales of mobile phones through retail channels are expected to reach almost one billion units. Sales of televisions are expected to reach nearly 200 million units and more than 100 million computers will be sold.