You can’t say we didn’t warn you. Back in early 2017, Dealerscope featured a nice primer for the consumer electronics retailer on the booming world and increasing importance of the esports community. At that time, we highlighted how advertising dollars—via sponsorships, traditional advertising, and prize pool money—was pouring into the space, racing towards the $100 million mark by the end of 2016.
But this is more than just a numbers play for the esports community itself. Recent research from Business Insider Intelligence dove into the growing audience of this booming industry. According to the firm’s data, the total esports audience is expected to grow 59 percent over the next five years, with still significant room for growth beyond that. By those calculations, the research suggests that more than 600 million consumers globally will watch esports by 2023, up from 378 million last year.
What’s more, the Business Insider Intelligence report found that nearly two-thirds of the U.S. esports audience is between the ages of 18-34—so these are consumers who are young, engaged, and ready to spend.