Go Ahead and Ask It: “What the Heck is IFA?”
To the American public and press, IFA is a trade show that many probably haven’t heard of. Heck, even for all of the excitement that we drum up during the first week in January each year, there are still people who don’t know or haven’t heard of CES.
One of the easiest ways to describe the Berlin-based trade show would be to say it’s the CES of Europe. But that’s a definition that wouldn’t do this show any sort of justice. And you’d really be leaving out a massive part of what makes IFA such a special show.
So, what then is IFA?