Signs of the Times
Don’t stop with typical store signage. Remember that your vehicles are roving billboards for your store. Graphic wraps can show consumers the limitless design possibilities you can implement in their homes. Even with just your logo, telephone number and Web site, trucks can promote your image. They must be in good repair and immaculately clean both inside and out. And driver courtesy only helps extend your brand equity.
Inside the stores, customers rely on signs to help them find what they want, learn about the products, locate promotional items and determine prices. As a silent sales person, signs must be professional, informational and attractive.
How important are POP and POS signs? According to the Point-of-Purchase Advertising Institute, 70 percent of customer-purchase decisions are made inside the store. Some signs, like the marquee-type over a cooking area or at the entrance to a home theater room, help customers find the products they want. Use different colors or neon to help distinguish different parts of the showroom.