Good Partner or Bad Problem: It’s Up to the TV Manufacturers
Retailers are also putting more focus on e-commerce and social marketing strategies, and mobile applications that will help them compete more effectively against e-tailers.
Every CE retailer realizes the tough climate will continue. But they’re also excited by the possible traffic, sales and profit these new opportunities and strategies will generate. It’s now up to the TV manufacturers to decide whether they want to be a partner in those opportunities or a problem that is better left behind.