Last year in Las Vegas, the presence of Amazon’s Alexa voice assistant service could not be overstated. Just like at CEDIA this past fall, Amazon dominated the conversation at CES 2017, by getting its voice assistant integrated into nearly every new product that was present on the show floor.
This year, it was almost immediately apparent upon landing in Vegas that Google planned to play some serious catch-up. Google signage was everywhere. Their employees were out in force. And they had some incredible promotions going on throughout the show that created hours-long lines. In the end, it’d be safe to assume that the world’s leading search company stole the show and perhaps took a lead when in the voice assistant game—and that’s something that should every single consumer electronics retailer should pay attention to.
For the less informed, Google Assistant is Google’s answer to Amazon Alexa. Beyond the typical smart home functionality—i.e. being able to turn on your TV, coffee pot, lights, etc., with your voice—Google Assistant’s real leg up on the competition is the fact that it gives the user access to Google’s massive search library, as well as other content, data, and support from the rest of the Google ecosystem (Gmail, Music, Notes, and more).