Google Cloud's New Retail Solution Could Transform the Shopping Experience
The Google Cloud Next event has been buzzing left and right with announcements of new services and updates. One notable offering unveiled at the San Francisco event was Google Cloud for Retail, which provides store inventory management, analytics, and visual search tools. The core concept behind Google Cloud for Retail is to help retailers deliver more personalized recommendations to unify customer experiences both online and offline.
Real time inventory management and analytics provide a comprehensive overview of what is available in-store, in-warehouse, and online. When those items are unavailable, users can take a photo or screenshot of the item through the Retail Vision Product Search to discover similar products that are available.
Through a partnership with Salesforce, Google also plans to use AI tools and chatbot technology in combination with Salesforce data to improve the customer experience. Google claims its cloud is powerful enough to withstand high traffic days like Black Friday and Cyber Monday so retailers are not subject to the lost revenue that follows as a result of slow downs and site crashes.
“Google Cloud for Retail will help retailers take advantage of cloud capabilities, from store operations to product recommendations to merchandising and inventory management search,” said Tyson Quick, founder and CEO of Instapage. “This move shows first-hand the current digital transformation that’s occurring in the retail space, and the changes major companies like Google are making and implementing in order to improve user experience, for both retailers and consumers alike. This announcement will help enhance business metrics for retail companies, as it’s driving more personalized and seamless experiences for customers. In the future, there will continue to be major transformations in the retail space, similar to this one, in order for companies to stay afloat in the competitive environment.”
Google seems to have a few big names already in the palm of their hands that would be ideal candidates for the new services. IKEA, Bed Bath and Beyond, Kohl’s, Target, Home Depot, and Ulta Beauty currently use Google Cloud to run several aspects of their business from ecommerce hosting to data analytics. IKEA has been working with Google Cloud to create an entirely new mobile experience for customers, specifically with the use of the Retail Vision Product Search.
In addition to the many offerings of Google Cloud for Retail, Google also added that they will be working with several other partners like Accenture, Deloitte, and Trax to offer even more retail-oriented solutions down the line.