Google Cloud's New Retail Solution Could Transform the Shopping Experience
The Google Cloud Next event has been buzzing left and right with announcements of new services and updates. One notable offering unveiled at the San Francisco event was Google Cloud for Retail, which provides store inventory management, analytics, and visual search tools. The core concept behind Google Cloud for Retail is to help retailers deliver more personalized recommendations to unify customer experiences both online and offline.
Real time inventory management and analytics provide a comprehensive overview of what is available in-store, in-warehouse, and online. When those items are unavailable, users can take a photo or screenshot of the item through the Retail Vision Product Search to discover similar products that are available.
Through a partnership with Salesforce, Google also plans to use AI tools and chatbot technology in combination with Salesforce data to improve the customer experience. Google claims its cloud is powerful enough to withstand high traffic days like Black Friday and Cyber Monday so retailers are not subject to the lost revenue that follows as a result of slow downs and site crashes.