Until Google+ Pages' launch on Monday, Google+ had focused on connecting people, places and things.
"In life we connect with all kinds of people, places and things," wrote Google Senior Vice President of Engineering Vic Gundotra in the site's official blog. "There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we're loyal to, and the TV shows we can’t stop watching (to name a few). So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands--so today we're rolling out Google+ Pages worldwide."