Google Said to Be Talking to DirecTV
Google, having just agreed with EchoStar on a deal to create a new ad network, may be about to do the same with EchoStar’s larger competitor, DirecTV. VentureBeat, a blog covering the Silicon Valley venture capital scene, reported Wednesday that the two sides are negotiating.
The move by Google into satellite television is seen as an attempt to expand its advertising model broadly behind only the Web. The EchoStar deal, for instance, entailed Google “buying, selling, delivering and measuring television ads” on EchoStar’s DishNetwork platform. It is unknown whether a deal with DirecTV would work the same way.
The deal is taking a long time, VentureBeat reported, largely because DirecTV is in the midst of a big deal of its own, with Liberty Media taking over the ownership stake held by News Corp.