Google, Samsung Joint RCS Messaging Venture First Step to Toppling iMessage
Ask any Apple fanatic why they will never switch back to Android and the answer usually circles back to one thing - iMessage is just too good to leave behind.
And they are justified. Android Message - the native Android messaging platform - has not only been largely caught in the whirlwind of tools, platforms, and apps from Google; it simply isn't as robust. It seems like every version of Hangouts, Allo, Messages, Chat, Duo, and Voice all borrow from each other, never quite making one cohesive platform.
Sure, Android Messages for the web was a great start but iMessage brings a live look at where friends are, easy ways to transfer money, animojis, text effects, real-time typing, and, of course, facetime just as table stakes. Their end-to-end encryption, video transfers, and effortless MMS to SMS switching is just downright ingenious.