CEA Line Shows: GPS Apps Tap Smartphone Data
At CEA Line Shows, two different GPS apps, Waze and INRIX, showed that more and more, the smartphone is the brains of the operation.
As part of their demonstration of Appradio 2, Pioneer had one of its dashboard units showing off Waze, a new social GPS app.
Waze is free and uses crowdsourcing to deliver real time traffic reports to drivers, and inform them of the fastest route. Waze uses a reward system with points and characters that participants can earn by submitting information.