Retail Excellence:: Market Capitalization
In this age when many family-owned CE and appliance dealers have closed shop, 80-year-old Grand Appliance and TV, with 10 stores throughout Illinois and Wisconsin, stands out as an example of exceptional retailing. As proof of its strength during tough times, Grand recently opened two stores and has broken ground on a 10,000-square-foot store due to open in late fall in Naperville, Ill., southwest of Chicago.
"We've been a pretty conservative company, but we try to take advantage of market conditions," said Mark Reckling, CEO, president and third-generation head of this major appliance retail force, headquartered in Zion, Ill. "You have to keep growing in this business; manufacturers demand it, and it adds to your bottom line."
Ed Knodle, director of field sales and member services for Nationwide Marketing Group, said Grand's success is no fluke. Reckling, he said, is hyper-focused and knows what individual stores need to do to succeed in their particular market. Each store, he said, is well designed and always clean, with impeccable appliance and electronics displays. "Grand's sales force is highly trained and professional and gives their customers a superior experience over their competitors," Knodle said. "[Reckling] runs an incredible operation."