The DVD Chain
In a recent Global Sources survey of portable DVD player suppliers in Greater China, the aggregate average annual export volume of the region may reach at least 8.6 million units in 2006—more than half of the global supply of portable DVD players. The worldwide supply of portable DVD players is forecast to reach 13.46 million units in 2006. This report covers 27 companies: 19 from mainland China, four from Hong Kong and four from Taiwan.
The increased acceptance from buyers, despite the challenge to portable DVD player market share posed by portable media players and notebook PCs, is driving the industry to new growth levels. Enhanced functions and product development for specific applications such as those for in-car use add to user convenience and provide a wider product selection for consumers.
Market prices are at a decline, accelerating demand. The heightened competition among manufacturers is expected to bring prices down despite the shift to RoHS-compliant production and the high royalty fees for licensed technologies such as MPEG, DTS and Dolby Digital. Price slides from 10 percent to 20 percent are forecast for the rest of 2006.