Proactive Mobile Electronics Dealers Boost Sales
“One of the organizations biggest frustrations is that consumers don’t know where and what to buy,” Elliott said. “This gives us a target audience for those types of products and installations.”
The group is also helping each member develop a Web site, which it will maintain, and will continue bringing on products—in-car cell phone signal boosters is the latest category—that differentiate its members from the competition.
Not all ICE members have seen increases in business. Steven Sze, owner of KS AutoTech in Philadelphia, which focuses on ground-up builds and 12-volt sales, said overall business is down 20 to 30 percent, while 12-volt is down about 50 percent. “If we only handled 12-volt, we’d be dead,” he said.