Proactive Mobile Electronics Dealers Boost Sales
Audiotronics has also increased advertising, especially during Virginia Tech football games on TV and XM radio. The company also started an e-mail newsletter, which it uses to increase referrals and to promote special raffles. After about five months, nearly 1,500 consumers participate in the raffles.
“If you sit back and whine and wait for customers to come through the doors then you’ll be out of business,” Guyes said, adding that Audiotronics focuses on selling full solutions, as opposed to single products. “You have to be proactive.”