Retailers who haven’t tapped into the green phenomenon as an online and sales floor differentiator should start now.
The timing couldn’t be better, fueled by many different reasons why the consumer mindshare captured by green electronics and appliances will only increase as a buying incentive.
There’s the hip factor. Green is a way of life for younger consumers, with many beginning to choose an environmentally friendly product over one that isn’t. The buying habits of the young are quickly passed on to their parents, who would rather buy the right gift or product for the home than hear their kids complain. A clean environment and all things related is at the top the Obama administrations agenda, guarantying blanket media coverage, which translates to free and ubiquitous marketing. There is also the proven cost-savings that Energy Star certified products and home control systems deliver. On top of all that, consumers actually feel good about buying green products.