Greening the Upgrade Path
Larry O'Connor, CEO of Other World Computing (OWC), founded the Woodstock, Ill.-based retailer and supplier of Apple-related and branded computer accessories in 1988 when he, a do-it-yourselfer who upgraded his own computers, had had his fill of paying exorbitant prices for memory.
"I learned I could get the chips these guys were marketing up to high heaven and reselling them for under $100, where everyone else was charging $300 or $400," he said.
But what really bothered him back then, he said, was that none of the suppliers offered adequate end-user and technical support. That was an aspect of customer courtesy O'Connor deliberately cultivated. OWC, which does business through the www.macsales.com web site, grew at a 30 percent rate over the last three years, and has made the Inc. 5000 list of Fastest Growing Privately Owned Companies in America for five straight years.