Grillex Smokeless Grill Brings Brazilian Barbecue Home
Celebrity Chef and cookbook author Devin Alexander demonstrated a new smokeless grill from Grillex at the International Housewares Show.
Designed for cooking Brazilian barbecue, Grillex is placed over a gas burner, and food is placed on skewers and suspended around the heat source. A diffuser at the base convects the heat to evenly cook variations of meats, vegetables and more. Because it is smokeless, the grill can be used either indoors or outdoors.
Grillex hopes to capitalize on the popularity of Brazilian steakhouses, and bring Brazilian barbecue into American homes. An infomercial featuring Chef Alexander will air in both English and Spanish, showing consumers the healthy style of Brazilian churrasco cooking.