MERA Partners with Volume Buyer
For those of you who have been a part of the mobile electronics industry for the past decade, I think we can agree these times are far from our most profitable. With many companies participating in “the race to zero” in once profitable categories such as mobile video and navigation, business owners are left looking for new categories to make a buck.
But I further believe 2008 is going to be strong for those who recognize a good opportunity when it approaches them. The days of manufacturer-given profits are long gone and it is up to individuals to figure out ways to build their bottom line. Fortunately for the mobile electronics industry, MERA exists to help the specialty retailers improve their ability to compete.
This month, MERA, in cooperation with Associated Volume Buyers (AVB), which has grown the Brand Source buying group of appliance retailers to 2,500 stores, will partner to form a new mobile electronics buying group called Mobile Entertainment Source (M.E. Source). This new venture will be an additional benefit offered to MERA members who wish to participate. M.E. Source will allow every specialist the opportunity to discover previously unavailable profits and benefits. Rick A. Mathies, executive director of MERA, said, “The response from suppliers was overwhelming” because it is a win-win for all participants. M.E. Source will help retailers “level the playing field with the big-box retailers” while creating “better retailers and better merchandised stores [that] move more goods” for the suppliers.