Groupon Reportedly Looking for a Buyer

Founded 10 years ago, Groupon is considered the pioneer of the daily-deal business but has seen its business strategy and focus continually shift over the past few years. And, perhaps as a result of the changing pace of business, the company has been reportedly aggressively looking to find a potential buyer.

According to an exclusive report on Recode, sources familiar with the matter said several Groupon executives, as well as bankers who represent the company, have been in contact with a number of public companies over the past month trying to dum up interest in acquiring the Chicago-based company. The success of those efforts is unknown, and Groupon representatives declined to comment on Recode’s report, but the daily-deal pioneer hasn’t been shy about its interest in being acquired.

Shares of the company have soared more than 10 percent in the hours since Recode’s report.