Growing the Accessories Market
Consumers also are looking for upgrades to their current device. Nearly 40 percent of consumers have at some point upgraded an accessory, which translates to about 90 million consumers. Other accessories aspects that are important to consumers include quality and enhancing the total CE experience. The key to incorporating all these pieces together is targeting retailers as well as consumers. That is where CEA's accessories initiatives come in.
The CEA Connections Guide is an online Flash program that takes users step-by-step through the set-up process to interconnect consumer electronics (or audio and video) products. This interactive resource demystifies the back of audio and video products and explains the differences between various inputs and outputs through photographs and descriptions of each connection. Frequently asked questions (FAQ) help consumers better understand the performance differences between various cables, as well. By selecting the best connections and cables, your customers can get the most out of their electronics products and, as retailers, you can reduce product return rates.
CEA's Antenna Web is an online mapping tool that helps users determine which type of outdoor antenna to purchase. Whether the antenna is for use with a home satellite system, high-definition television (HDTV) or a traditional analog set, this site shows consumers what they need to know to buy the right antenna. By entering an address in the secure site, Antenna Web will guide users step-by-step to find the right antenna for their specific location.