Guerrilla Retailing Life in the Fast Lane
Like Superman, business today has become faster than a speeding bullet.
In their book, It's Not the BIG That Eat the SMALL, It's the FAST That Eat the SLOW (Harper Business), Jason Jennings and Laurence Haughton identify the traits of seven of the world's fastest-growing companies. The underlying theme in the book is how to use speed as a competitive tool in business.
The book appears to have been a textbook for Wal-Mart's success during the past holiday season. Jennings and Haughton identified a formula for success that includes fast thinking, fast decisions, getting to market faster and sustaining speed.