Haier Plans NBA All-Star Game Presence
Haier, maker of the Official HDTV of the NBA, is planning a big presence at this weekend's NBA All-Star Weekend in Orlando.
For the sixth straight year, the company will sponsor the Shooting Stars competition on All-Star Saturday. It is also a first-time sponsor of the Dream Factory Dunk Contest. A new TV commercial will also debut during the event.
“NBA All-Star continues to be a showcase for the Haier brand as we tip-off on Saturday night with the Haier Shooting Stars competition and launch a new television commercial,” Richard Block, Vice President of Branding & Creative for Haier America, said in a statement.