Dealerscope 2017 Hall of Fame: Debbie Schaeffer, Mrs. G’s
Tucked away on an arterial road in New Jersey, a warm, smiling face looks back as a community travels back and forth with their lives. The gleaming, golden portrait is of Debbie Schaeffer, the CEO and owner of Mrs. G’s. However, the face today is an homage to Debbie’s grandmother and the original Mrs. G, Beatrice Greenberg.
In 1935, Abe and Beatrice opened a plumbing store in Trenton, N.J., focusing first and foremost on the customer. Beatrice became the face of the company as she both started to familiarize herself with the community and had a caricature drawn for the logo.
That warm reputation has lasted for generations (three, to be exact) as Schaeffer not only runs the business, but she channels everything her grandmother has taught her.