Hall of Fame Richard M. Schulze
Best Buy's latest format, Concept 5 , features signs hanging over the re-organized sales floor that are emblazoned with the words "Clarity," "Freedom," "Fulfillment," "Involvement" and "Simplicity." Best Buy Founder, Chairman and CEO Dick Schulze explained the signs' presence. "We want the customer to be clear about who we are and what we sell. We want them to understand the freedom we have in our store to enjoy technology, to play in the store and to take advantage of our ability to fulfill their dreams."