Hall of Fame, Sandy Gross
But it wasn't met with complete enthusiasm. "When we came out with the C1, it was a $299 center channel and people said, 'My God, who would want to spend $299 for a center channel?'" says Gross. "But as it turns out, it became clearer to people that the center channel is a critical channel."
The same was true of a $500-a-pair set of surround speakers the company introduced. Some thought the market wouldn't bear expensive peripheral speakers, but eventually that notion was turned on its head—now such speakers have proven they can sell.
Today, Definitive Technology still maintains a solid place in the world of speakers. While he is still president of Definitive, the company was bought last September by Directed Electronics and is now a subsidiary. But he says not much has changed. "We're basically acting as we had before," Gross explains.