Hard Sell- Aaron Carmack
Progressive Audio's Director of Marketing Explains the Enormous Potential of Home Networking
Edited By Natalie Hope McDonald
Aaron Carmack credits the big-box stores with introducing the benefits of home networks to the mass market, with easy-to-install kits and out-of-the-box complements to wireless products. As director of marketing for Progressive Audio, an independent custom installer based in Columbus, Ohio, Carmack isn't afraid to draw boundaries when it comes to what type of retailer does a better job of reaching potential networking customers. In this case, he says that because networking is such a multifaceted process, it crosses into everything from the most basic consumer needs to even grander, luxurious expectations.