Hard Sell- Aaron Carmack
There's also the customer with large networking needs. We [Progressive Audio] are sort of absolved of that duty, or anything where a customer wants a small server for the house. This is someone who maybe has three kids who have their own computers in their rooms and the mother has a laptop while the father has a home office. And they all have peripherals, like scanners and external hard drives. On this level, when it comes to having a serious, more extensive network, a LAN system really, networking is best done by a professional. Once that scope becomes larger, it's uncanny how the process changes. Of the jobs that are big—these huge jobs —70 percent of our customers have an additional guy [or computer resource] for networking.
Is there yet another category of consumers to tap beyond the home owner? Or does someone, for example, in an urban apartment really care about wireless?
Because wireless is so prevalent, you eliminate demographics just based on where people live. Among my neighbors here [in Columbus, Ohio, which is nearby Ohio State University], I've got kids who move in and out of dorms and I see homes that five or six guys rent and they're doing wireless networking.