Hard Sell- Aaron Carmack
So if we're downloading the new Norah Jones CD, the customer can bring the CD in from the car, they drop it in, it downloads and they watch the Escient dial out and get the cover art and track information. They see it on their screen in two minutes. And then you hand them the control system and hit the play button—and they're listening to their Norah Jones. It's a pretty powerful demonstration, but there's no technical discussion about how that happens.
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