Hard Sell Cindy Orth
So many carriers, so many phones: Selling mobile phones requires careful qualification.
Edited by Janet Pinkerton
Hard Sell Profile: In 1992, Cindy Orth moved from an office job to selling mobile phones at Smith's Home Furnishings in Portland, Ore. Having already taken a Cellular One sales training course, Orth bested 80 applicants. When Smith's went out of business in 1995, she joined one of Car Toys' two Portland locations as its first wireless salesperson. Orth is now wireless manager at the Jantzen Beach, Ore., Car Toys, working for a retailer that sells multiple competing wireless carriers in each of its 39 locations.