Hard Sell Josh Lisman
Customers in the market for DVD recorders want them now—standards disputes be damned
Edited by Joe Paone
Hard Sell Profile: Josh Lisman started in the business with Great Northern Stereo in Burlington, Vt. After college, he joined Pennsylvania's Bryn Mawr Stereo, which was acquired by Tweeter in 1996 and renamed in 2000. In 1999, he transferred to Tweeter's HiFi Buys chain in the Atlanta area to manage the Morrow, Ga., store. He currently manages HiFi Buys' Roswell, Ga., store and is a sales process training facilitator for Tweeter/HiFi Buys. Lisman was named Tweeter's Manager of the Year in the HiFi Buys Region. HiFi Buys currently sells three DVD recorders based on three competing formats: the Philips DVDR985 (DVD+R), the Pioneer DVR7000 (DVD-R) and the Panasonic DMR-E20K (DVD-RAM).