Hard Sell Rob Anderson
Sell the right digital camera the first time so the customer comes back, not the camera
Edited by Janet Pinkerton
Hard Sell Profile: In the early 1990s, Rob Anderson was a bricklayer who worked retail during the Christmas holidays—first in Dallas, Texas, later in his hometown of Omaha, Neb. He started as an audio sales person at a high-end audio shop in Dallas, then moved to a newly opened Incredible Universe. When returned to Omaha, he worked for Circuit City in audio sales, but he says "I made too much money so Circuit City made me a manager." In April 1998, he moved to Nebraska Furniture Mart first as a computer sales person and soon became computer department manager. He now manages a department of about 25 sales people that sells about 40 digital cameras, ranging in price from $200 to $1,600.