Harley-Davidson Dealers Go Hog Wild For Wireless
By Natalie Hope McDonald
When an American legend celebrates it's 100th anniversary, it doesn't go unnoticed. That's why when Harley-Davidson marked it's birthday this year, Motorola's Automotive Division branded customized versions of its popular V60i mobile phone. For the occasion, the black leather and chrome custom-edition handsets were specially engraved with the Harley-Davidson 100th Anniversary logo. It's up to select motorcycle dealers to now learn as much about selling wireless service plans as they have about customized hogs.
According to Ruth Crowley, Harley-Davidson's vice president, "Harley-Davidson recognizes that mobile phones were one of the leading lifestyle products purchased by consumers during 2002." She added that the relationship between mobile communications and free wheeling is a natural one, saying, "Harley-Davidson understands the need for family and friends to stay in touch while away from home. We thought this high-tech phone from Motorola was a nice addition to our line for 2003."