HARMAN Announces Strategic Investment in Navdy and Partners to Offer Aftermarket AR Driving Device to Global Automotive OEMs
HARMAN, the premier connected technologies company for the automotive, consumer and enterprise markets, announced today that it will offer an aftermarket Augmented Reality (AR) Driving Device to automotive OEMs through a strategic partnership and investment in Silicon Valley innovator Navdy. As part of the agreement, HARMAN will have exclusive rights to distribute the new co-branded aftermarket Navdy with HARMAN device to automotive OEMs, specialty auto and audio channels as well as select mobile carriers globally.
Introduced last month, the new Navdy product is the world's first aftermarket heads-up driving (HUD) device that projects both mobile application information and car data information directly over the road allowing drivers to Look Forward© while Staying Connected©. The aftermarket HUD solution leverages AR technology to project car, phone and music information directly in the driver's line of sight, creating a new type of driving experience that is both safe and satisfying.
The initial offering will be a co-branded Navdy with HARMAN aftermarket device combining the innovative Navdy technology with the strength of the HARMAN brand. In January of 2017, the aftermarket device will be available direct to automotive OEM customers globally and to consumers in North America through well-known specialty auto/audio outlets. Product bundles with synergistic HARMAN products such as the JBL Trip will also be made available in select markets.