During CES 2019, Harman held court at Las Vegas’ Hard Rock Hotel, using this music-evocative venue to frame the 2019 strategies for its various brands. On exhibit there, as befitted the location, were both classic hits and contemporary numbers – all in the service of music reproduction.
On the classics side, there was the re-introduction of the 12-inch, three-way JBL L100 loudspeaker. “This was the best-selling JBL speaker of all time” in its 1970s heyday, according to Jim Garrett, senior director of product strategy and planning for the company’s Luxury Audio category. The speaker was given a showcase position in its own demo room, surrounded by framed reproductions of the magazine ads that touted its coolness when it was first released.